Many people ask me, "How did you get to become a C.E.O., a Chief Executive Officer"..I always say the same thing. "It's easy. All you have to do is lose your friends. your family and your whole entire life"
30+ years business, marketing and executive sales experience.
Sold electronic payment software and data capture devices to banks, billers, restaurants and hotels.
Sold credit card payment software systems through banks to their high end hospitality customers.
Sold internet billing, banking platforms and payment software and services to Bank of America, Yahoo!, AT&T, PGE, and more.
Managed a fine dining Brasserie in Portland, Or.
Chefs were trained by Tom Colicchio and Thomas Keller.
Bartended at a 5-Star, 5-Diamond restaurant resort in Aspen, Co.
Learned the highest level International hospitality standards
Learned French cuisine
C.E.O. of a multi-location True Value franchise in West Linn, Or.
Oversaw daily warehouse operations of the hardware store, general market, BBQ restaurant, website & deli for 5 years.
Expanded the BBQ restaurant to a second location in Downtown Portland called, Towler's BBQ Restaurant and Deli.
Created Pellet Grill Outlet (PGO) to sell Traeger and Memphis wood pellet grills online.
Built, designed and created a website called PelletGrillOutlet.Com.
Achieved the status as the #1 wood pellet BBQ grill dealer in the Nation for Traeger 2009 and Memphis Grills 2010
Branded Pellet Grill Outlet as PGO.
PGO became feared and hated by other True Value franchisees and online BBQ grill competitors.
Attended trade shows and festivals to promote wood pellet grilling
Advertised on local media, radio, print and internet.
Created audio ads for the air.
Created, designed and manufactured a new line of barbecues called a Royall Grill in 2009.
Found a vendor to manufacture a wood pellet grill to my specifications in Wisconsin.
Created marketing materials, attended trade shows to promote and sell the Royall Grill.
Sold Royall Grills on PGO's website exclusively.
Royall grills stole PGO's design and began selling to PGO's competitors. That was my mistake as a C.E.O.